[ GLOSSARY DEFINITION ] General

MSRP

Manufacturer's suggested retail price at launch; street prices usually fall over time.

Also known as: Launch Price List Price Retail Price Launch price

Full Definition & Technical Explanation

MSRP (launch/MSRP price) is the official starting price, e.g., Launch price (MSRP): $799. Actual street price often drops with promos and age.

Use MSRP to gauge positioning and value vs tier. See Launch price (MSRP) in specs.

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