[ GLOSSARY DEFINITION ]
General
MSRP
Manufacturer's suggested retail price at launch; street prices usually fall over time.
Also known as:
Launch Price
List Price
Retail Price
Launch price
Full Definition & Technical Explanation
MSRP (launch/MSRP price) is the official starting price, e.g., Launch price (MSRP): $799. Actual street price often drops with promos and age.
Use MSRP to gauge positioning and value vs tier. See Launch price (MSRP) in specs.